In the digital marketing world, success starts with data-driven decisions. One of the most powerful — and free — tools available to marketers and website owners is Google Search Console (GSC). Whether you’re an SEO beginner or an experienced strategist, knowing how to interpret and act on GSC data can significantly improve your website’s visibility, rankings, and organic traffic. Partnering with a trusted SEO services agency can help you make smarter use of this data, while the best SEO services agency will go a step further—leveraging GSC insights to create tailored strategies that drive long-term growth and measurable results.
By partnering with the best SEO services agency, you can unlock the full potential of tools like Google Search Console. A professional team ensures your data is used strategically to enhance technical SEO, monitor performance trends, and discover new growth opportunities.
In this blog, we’ll walk you through how to use Google Search Console to boost your website’s SEO, offering step-by-step insights and actionable tips to help you climb the search engine rankings.
What is Google Search Console?
Google Search Console is a free platform provided by Google that allows you to monitor, maintain, and troubleshoot your site’s presence in Google Search results. It gives you direct access to data on how your website is performing in search — from keyword rankings to crawl errors.
Why Use Google Search Console for SEO?
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Monitor your site’s performance in search results
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Identify high-performing keywords and underperforming pages
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Fix indexing issues and submit updated content to Google
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Discover mobile usability issues
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Understand which pages get the most clicks and impressions
By mastering How to Use Google Search Console to Boost Your Website’s SEO, you’re equipping your business with the insights needed to grow organic traffic and stay ahead of the competition.
Step-by-Step: How to Use Google Search Console to Boost Your Website’s SEO
1. Verify Your Website
Before accessing GSC data, you must verify ownership of your domain. Use one of the available methods — like domain name provider, HTML tag, or Google Analytics.
Pro Tip: Use domain-level verification for full access to all data, including subdomains.
2. Submit Your Sitemap
Submitting your XML sitemap helps Google discover and index your important pages faster.
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Navigate to Index > Sitemaps
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Enter the URL of your sitemap (e.g., yoursite.com/sitemap.xml)
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Click “Submit”
3. Monitor Search Performance
The Performance Report gives you valuable insights:
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Total clicks
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Total impressions
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Average click-through rate (CTR)
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Average position in search results
Use filters to track performance by keyword, page, country, or device.
Use case: Find keywords that rank on page 2 and optimize content to push them to page 1.
4. Identify and Fix Indexing Issues
Under the Pages tab, you can see which URLs are indexed and which have issues. Common problems include:
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Crawled – currently not indexed
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Page with redirect
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Duplicate without user-selected canonical
Fixing these errors ensures your SEO efforts aren’t wasted on pages that don’t show up in search.
5. Optimize for Mobile Usability
Most traffic now comes from mobile devices. Use the Mobile Usability report to identify and fix issues like:
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Text too small to read
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Clickable elements too close
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Content wider than screen. Mobile optimization is key to boosting SEO in 2025.
6. Use the URL Inspection Tool
This tool lets you check how a specific URL appears to Google:
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Is the page indexed?
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Are there mobile or AMP issues?
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When was it last crawled?
You can also request indexing after updating content.
7. Check Core Web Vitals
Core Web Vitals are performance metrics that affect both user experience and SEO rankings. GSC reports on three key areas:
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Largest Contentful Paint (LCP)
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First Input Delay (FID)
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Cumulative Layout Shift (CLS)
Improving these scores can boost your rankings in Google’s algorithm.
8. Track Backlinks and Internal Links
Under the Links section, you can analyze:
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External backlinks
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Top linking sites
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Internal link structure
More quality backlinks and a strong internal link network = better SEO authority.
Expert Tips from Webgyor Media
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Set up email alerts to stay updated on new errors or penalties
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Use GSC alongside Google Analytics for deeper insights
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Export keyword data regularly to track trends over time
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Combine with tools like Ahrefs or SEMrush for extended research
Final Thoughts
Learning How to Use Google Search Console to Boost Your Website’s SEO is one of the smartest things you can do as a business owner or digital marketer in 2025. It’s a free, powerful platform that gives you a direct window into how Google sees your website — and how your customers are finding it.
At Webgyor Media, the best SEO company in Calicut, we help businesses across Kerala and beyond unlock the full potential of SEO using tools like Google Search Console. If you want expert help analyzing your GSC data or improving your website’s SEO performance with our professional online SEO services, get in touch with our team today.
